Confidential · Executive Review
Website Audit
Prepared for The Warrior's Journey leadership. Please enter your access code.
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This is an honest, behind-the-scenes look at the current website, conducted from the WordPress back end and the live site, supported by third-party search and analytics data. It is meant to give the team a clear, shared baseline of what exists today. Useful context for any future decisions about the site and its role in growth.
| Dimension | Read | One-line takeaway |
|---|---|---|
| Strategy & messaging | Mixed | Clear mission up top; no strategy governing the wider site or its audiences. |
| SEO & findability | Asset + risk | Strong organic growth, but unmanaged and aimed at the wrong intent. |
| Content & structure | Needs work | Roughly 4,000 items, mostly dormant; sprawling taxonomy; production stalled. |
| Technical health | Needs work | Outdated core and PHP, 51 plugins with heavy redundancy, security gaps. |
| Governance & access | Risk | 63 user accounts (5 admins); analytics running under unknown ownership. |
| Measurement | Over-built | Five overlapping tracking systems; leads likely tracked, donations not. |
Estimated monthly organic visits, where each point on the line is one month. Roughly 8x the 2022 level today, and near 13x at the 2025 peak, with no paid search and minimal SEO effort behind it.
monthly visits in early 2022, the starting point
peak monthly visits, Sept 2025
as of June 2026, well off the 2025 peak
Source: Semrush third-party estimate (US database, pulled June 2026), modeled from keyword rankings, not Google Analytics actuals, which were not accessible for this review. Directional, not exact.
Nearly all search visitors arrive for general Bible and faith questions answered by the devotional catalog, not warriors in crisis, and not donors. The mission topics (military mental health, moral injury, veteran support) rank for almost nothing.
Each row is a phrase people type into Google. Volume is roughly how many times it is searched each month, and Rank is where a TWJ page currently shows up in the results, where #1 is the very top. A high volume paired with a strong rank means a lot of people are finding TWJ through that phrase.
| Search term | Volume | Rank |
|---|---|---|
| "what does godly look like" | 12,100 | #4 |
| "god of war" | 49,500 | #13 |
| "rondo hatton" | 1,900 | #3 |
| "new beginnings biblical" | 880 | #2 |
| "the warrior's journey" (brand) | 110 to 210 | #1 |
Semrush estimate, US database, June 2026. Positions shift week to week.
content items across pages, posts and custom types
last blog post published, then 16 drafts stalled
sitemaps and overlapping taxonomies; the structure sprawls
editors mixed across pages: Classic, Elementor and Block
Only Pages and Resources have been touched recently. The libraries that drive search traffic went quiet in 2023 and 2024.
Core (7.0 available) and PHP 8.1 are out of date. Auto-updates are off on 48 of 51 plugins.
29 active, 22 inactive. Heavy redundancy: 3 email tools, 4 block editors, and more.
The installed security and malware scanner is inactive. No active protection layer is evident.
The cookie banner shows, but scripts fire before consent. A real GDPR and CCPA exposure.
WordPress user accounts; a large, mostly dormant attack surface
administrators with full control; many accounts external or unused
analytics access for the team; ownership of the property is unknown
Analytics is not missing. There are five overlapping tracking systems layered up over the years, with no single owner. Assembled entirely from the public-facing site; the analytics data itself is locked behind access no one on the team has.
Active. The one that matters
Two parallel containers; double-count risk
Dead since 2023, still loading
Present, no active paid search
Leftover display-ad tracking
"Let's Talk" routes to a form with a thank-you page and submit tracking, so intake conversions are probably being recorded. The counts just need GA4 access to read.
Giving runs on Classy's embedded platform, so donations complete off-site. Revenue will not flow into GA4 cleanly. That picture has to come from Classy's own reporting.
The foundation and the content asset are strong; what is missing is intent and upkeep. The highest-value work is strategy and hygiene, not cosmetics.
There is a strong foundation and a valuable, traffic-generating content asset here. With clear ownership, basic upkeep, and a strategy that connects the content to the mission, this site can do far more than it does today.
